The future of the Idea market chain and its 7,000 employees is uncertain following the recent revocation of Alta Bank’s operating license and the arrest of its owner, Davor Macura. This development has raised concerns about the stability of Idea markets, which are a significant player in Serbia’s retail sector.
On October 31, 2026, the National Bank of Serbia revoked Alta Bank’s license due to concerns over financial irregularities. Subsequently, on November 2, 2026, Davor Macura, who had recently acquired Idea markets, was arrested. The Idea market chain, the third-largest in Serbia, employs over 7,000 people and holds a substantial market share, making its operational stability crucial for the local economy.
Economic expert Aleksandar Stevanović has expressed concerns about the potential financial implications for Idea markets if they were reliant on Alta Bank for their banking operations. “If Idea is dependent on Alta Bank for its operations, it may face liquidity issues,” Stevanović noted. He added that the retail chain might need to seek alternative banking arrangements to maintain liquidity.
The acquisition of Idea markets by Macura occurred in the spring of 2026, shortly before the Serbian elections. The previous owner, Croatian company Fortenova, was reportedly eager to exit the Serbian market due to challenging business conditions imposed by the government, including restrictions on profit margins. The acquisition was part of a broader expansion of Macura’s business interests, which now face uncertainty due to the legal and financial troubles surrounding Alta Bank.
The revocation of Alta Bank’s license followed a series of financial struggles and reported losses. The bank had been under scrutiny for potential financial misconduct, including the misuse of funds. The arrest of Macura is part of an ongoing investigation into these allegations, with authorities examining whether funds were improperly diverted from the bank.
Despite these challenges, Stevanović remains somewhat optimistic about the resilience of the Idea market chain. He believes that the management structure left by Fortenova may help stabilize the company amid the current turmoil. “The structure left by the previous owners is likely still intact, and they are expected to manage the situation to prevent a collapse,” he stated.
The uncertainty surrounding Idea markets has left many employees concerned about their job security. The retail chain operates over 300 stores across more than 80 cities and towns in Serbia, making it a vital component of the country’s retail infrastructure. The potential impact on local communities and the broader economy is significant, as any disruption to the chain could affect numerous suppliers and associated businesses.
As the legal proceedings against Macura unfold, the future of Idea markets remains in question. The company has not yet publicly addressed how it plans to navigate the challenges posed by the revocation of Alta Bank’s license and the arrest of its owner. For now, the employees and stakeholders of Idea markets are left in a state of uncertainty, awaiting further developments in the case.







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