Dragan Šolak, a prominent figure in the Serbian media landscape, has announced his intention to withdraw from media-related activities to focus on football. This decision dispels recent rumors that he was planning to launch a new media portal or television station in Serbia. Speaking from Split, Šolak emphasized that he no longer sees himself involved in the media narrative and expressed a desire for Serbian media to be led by professional journalists. He also hopes for Radio Television of Serbia (RTS) to evolve into a true public service.

Šolak, who has not visited Serbia in a decade, plans to return to the country to visit his 91-year-old mother. He reflected on his past experiences, noting that during the previous administration of Aleksandar Vučić, he was often portrayed as a negative figure. Despite not holding a majority stake in the United Group, which includes media outlets like N1 and Nova S, Šolak was frequently targeted by the government. He compared the media environment during Vučić’s rule to the current situation, highlighting the challenges faced by journalists under political pressure.

The businessman, who owns the English football club Southampton and the company Sport Republic, stated his intention to dedicate his efforts to football, distancing himself from the media industry. He acknowledged the social changes initiated by the student movement in Serbia and credited journalists for their role in these developments. Šolak described his departure from the United Group as akin to building a house and then being unable to enter it, expressing pride in the team that left with him.

Šolak’s statements come amid a volatile political climate in Serbia, where media ownership and freedom have been contentious issues. His previous involvement with media outlets often intersected with political narratives, particularly during Vučić’s administration. The recent change in government, following the victory of the Students’ List in the October 2026 elections, has brought renewed attention to media dynamics in the country.

Šolak’s withdrawal from the media sector raises questions about the future of media ownership and the role of independent journalism in Serbia. His call for professional leadership in media organizations and a reformed public broadcaster reflects ongoing debates about media freedom and integrity in the region. As Serbia navigates its political transition, the implications of Šolak’s decision on the media landscape remain to be seen.