Coca-Cola HBC Srbija and Bambi have reported significant progress in their sustainability efforts, as outlined in their 2025 sustainability report. The report highlights a series of environmental and community-focused initiatives that align with the Coca-Cola HBC Group’s broader sustainability strategy, known as Mission 2025. These efforts have been directed at reducing carbon emissions, improving water usage efficiency, and enhancing waste management practices.
Coca-Cola HBC Srbija has achieved a remarkable reduction in carbon emissions, cutting Scope 1 and Scope 2 CO2 emissions by over 75% compared to 2019 levels. Bambi, which has been part of the Coca-Cola HBC Group since 2019, also reported a significant reduction, achieving nearly a 55% decrease in emissions over the same period. This reduction is part of a broader commitment to creating a lower-emission value chain, supported by Coca-Cola HBC Srbija’s investment of €35.2 million in business development and operational improvements throughout 2025.
Water management has been another critical area of focus. Coca-Cola HBC Srbija has reduced its water consumption per liter of beverage produced by 55% from 2007 to 2025. Similarly, Bambi has decreased its total water usage by nearly 49% since 2019. These efforts underscore the companies’ commitment to responsible resource management, a key priority within their sustainability agenda.
In terms of packaging, Coca-Cola HBC Srbija has made strides in reducing the environmental impact of its products. The company has decreased the weight of its one-liter PET bottles from 37 to 32 grams, optimizing material use and reducing CO2 emissions by an estimated 514 tons annually. Furthermore, Coca-Cola HBC Srbija has achieved zero waste to landfill across all its production facilities, a milestone in its “Zero Waste to Landfill” project. Bambi’s factory in Požarevac is also nearing this ambitious goal, with nearly 100% of its waste being sustainably managed.
The companies have also expanded their product offerings, launching 14 new flavors and 43 new packaging formats, with a strong emphasis on low or no-sugar options. New products include Coca-Cola Lime, Fanta Grape, Schweppes Purple, Powerade Mountain Blast Zero, and Monster Zero Sugar, among others.
In addition to environmental initiatives, Coca-Cola HBC Srbija and Bambi have invested in community support and employee engagement. They have donated over €200,000, more than 225,000 liters of beverages, and 42 tons of products through various sponsorships and community initiatives. Employee engagement has been a significant focus, with more than 260 employees participating in volunteer and mentorship programs, contributing over 5,400 hours to community initiatives. This commitment to community involvement is reflected in employee satisfaction, with 93% of employees expressing pride in working for the companies.
Saša Marković, General Director of Coca-Cola HBC Srbija, stated, “The progress we have made during 2025 shows that we can continue to develop our business while reducing emissions, managing resources responsibly, and creating value for our partners and community. Such results are only possible thanks to the dedication of our employees and strong partnerships with customers, suppliers, NGOs, and institutions. Together, we are contributing to building a more sustainable and resilient future.”
For Bambi, 2025 marked a year of significant milestones, including substantial investments in production capacity and the successful reintroduction of its popular Plazma product to the market. Bambi reported a record-low employee turnover rate of around 3%, highlighting its commitment to creating a stable and supportive work environment. The new 400g and 800g Plazma packages have become some of the most successful launches in their category, with Plazma regaining its leading position in the hard biscuit category by the end of the year.
The sustainability initiatives by Coca-Cola HBC Srbija and Bambi are part of a broader trend among companies in Serbia and globally, reflecting an increasing focus on corporate responsibility and sustainable business practices. While the report presents a positive outlook on the companies’ efforts, it is important to note that independent verification of these sustainability claims is not mentioned, and there may be skepticism regarding the actual impact on local communities and the environment. Nonetheless, the initiatives represent a significant step towards achieving long-term sustainability goals.
