In a reflective piece published by Danas, the author Božidar Andrejić delves into the cultural significance of bookstores in Serbia, particularly during the 1970s and 1980s, and their evolving role in the literary landscape. The article, titled “Knjige, lubenice ‘Kultura’ i kultura (Tezge 4),” explores the historical context of journalism and the unique relationship between books, readers, and sellers, with a focus on the ‘Kultura’ bookstore.

Andrejić recalls his early experiences in journalism, noting that during the 1970s and early 1980s, the concept of a newspaper column was not as prevalent as it is today. He reminisces about his collaboration with “Književne novine” and the pride he felt in contributing to a regular column titled “Oko knjižare.” This column, which he began writing on October 30, 1980, under the editorship of Milisav Savić, was inspired by the interactions and observations he made at the ‘Kultura’ bookstore located on Terazije. The bookstore served as a cultural hub where the exchange between books, readers, and sellers created a “spiritual triangle,” as Andrejić describes it.

The article highlights how bookstores like ‘Kultura’ were more than just commercial spaces; they were integral to the cultural fabric of Serbian society. Andrejić emphasizes that bookstores were often overlooked in mainstream media, which typically focused on more commercial aspects of retail, such as the sale of watermelons or other produce. He argues that the true adventure of a book begins in the bookstore, where unsold books are akin to unissued ones, underscoring the bookstore’s critical role in the publishing ecosystem.

Andrejić’s reflections also touch upon the decline of traditional bookstores and the emergence of alternative literary spaces. He notes that the ‘Kultura’ bookstore, along with others like it, has disappeared, and the number of booksellers who are also avid readers and knowledgeable about literature has dwindled. This transformation reflects broader changes in the cultural and economic landscape, where bookstores must adapt to survive in the digital age.

The piece serves as a reminder of the cultural and intellectual exchanges that bookstores facilitate, which are often invisible to the broader public. Andrejić’s narrative is not just a nostalgic look back but also a commentary on the ongoing challenges faced by bookstores in maintaining their relevance and cultural significance in contemporary society.

While the article provides a rich historical perspective, it also implicitly raises questions about the future of bookstores in Serbia and how they can continue to serve as cultural and intellectual hubs in an increasingly digital world. The reflections on ‘Kultura’ and its role in shaping literary discourse highlight the enduring importance of physical spaces for cultural exchange and the preservation of literary traditions.