Raiffeisen banka has been recognized with six awards from Global Finance for its digital banking services in Serbia, underscoring the bank’s commitment to advancing digital solutions for businesses. The accolades, part of the Global Finance World’s Best Corporate Digital Bank Awards 2026, were awarded in several categories, including best digital bank for businesses, best mobile banking app, and best online services for currency conversion and cash management.
Tanja Glišin, a member of the Executive Board of Raiffeisen banka Serbia, highlighted the importance of digitalization in banking, particularly for businesses. She emphasized that digitalization should deliver tangible value to clients, especially small and medium enterprises (SMEs). “Businesses today expect more than just digital availability from banks. They want us to understand their processes, save them time, and allow them to manage finances more simply, quickly, and securely,” Glišin stated.
The bank’s digital platform, iPortal, is designed to meet these needs by simplifying financial management for business clients. This approach is particularly beneficial for SMEs, which often juggle multiple responsibilities and require efficient financial solutions. Jelena Aksić, another Executive Board member, pointed out that digital banking solutions are crucial for simplifying financial management for businesses, enabling them to allocate more time and resources to their core operations.
Among the awards, the recognition for the best digital banking platform for SMEs stands out. Marko Banović, responsible for this segment at Raiffeisen banka Serbia, noted the importance of reducing complexity for business clients. “They don’t have time for complicated processes. Their owners and teams simultaneously manage sales, finances, employees, and business development, so the bank must be a partner that simplifies things, not adds complexity,” Banović explained.
Raiffeisen banka’s achievements reflect a broader trend in the banking sector, where digitalization is increasingly prioritized to enhance user experience and operational efficiency. The bank has been continuously developing its digital channels, aligning with global trends that focus on integrating technology with user needs.
The significance of these awards lies in their potential impact on the competitive landscape of banking in Serbia. As businesses increasingly rely on digital solutions for financial management, banks that offer innovative and user-friendly digital services are likely to gain a competitive edge. However, the effectiveness of Raiffeisen’s digital solutions and their impact on the market remain to be independently verified.
The recognition from Global Finance highlights Raiffeisen banka’s strategic focus on digital innovation and its role in supporting the financial needs of Serbian businesses. As the banking sector continues to evolve, the emphasis on digital solutions is expected to grow, offering businesses more efficient ways to manage their finances and focus on growth.
