German retail giant Hornbach is set to expand its presence in Serbia with the construction of a major retail complex in Bubanj Potok, Belgrade. The development, planned on a nearly four-hectare site near IKEA, will feature two main sales areas dedicated to construction materials and gardening products. The project will also include 410 parking spaces and is currently undergoing environmental impact assessment procedures, a necessary step before construction can commence.

The new complex will have a total gross usable area of 16,302.10 square meters and is designed to accommodate various facilities for both customers and employees. The sales area will be divided into two sections, with additional spaces allocated for loading, unloading, and processing materials. The main building is envisioned as a predominantly single-story structure with a mezzanine, measuring approximately 91 by 194 meters, and a maximum height of 12.5 meters. The mezzanine will house offices, employee rest areas with showers, a kitchen, and meeting rooms.

Hornbach’s entry into the Serbian market was first announced by Blic Biznis, which highlighted the company’s strategy of offering low prices. The company has a strong reputation in Europe for providing a wide range of home improvement and gardening products. Matthäus Kubica, who has been with Hornbach since 2008, was appointed as the general director for operations in Serbia and the Western Balkans region. He expressed enthusiasm about establishing the new branch and forming a team to deliver a superior customer experience.

The environmental impact assessment request for the project has been submitted to the City of Belgrade’s Environmental Protection Secretariat. The public can review the project documentation and submit opinions until November 23. The decision on whether a full environmental impact assessment is required is still pending, which could affect the project’s timeline. There may also be local opposition or regulatory hurdles that could delay construction.

The development is part of Hornbach’s broader strategy to expand its footprint in the Balkans, with plans for additional locations, including a project in Subotica that was publicly presented in April. The anticipated opening of the first store is set for the end of 2027, although the specific opening date for the Bubanj Potok location has not been disclosed.

This expansion is expected to create numerous job opportunities, providing a boost to the local economy. The project’s proximity to major commercial areas and its comprehensive facilities are likely to attract a significant customer base, further enhancing Hornbach’s market presence in Serbia. However, the outcome of the environmental impact assessment and any potential regulatory challenges remain key factors in determining the project’s progress.